Punta Ala Club is a lifestyle-driven brand concept built around curated retail, elevated collaborations and a highly engaged community. Conceived as a contemporary platform rather than a traditional hospitality project, it combines physical spaces, product drops and strategic partnerships with premium brands to create a strong sense of belonging and cultural relevance.

As founder and developer, I shape the vision, positioning and brand architecture, bringing the concept to market, scaling its identity and building a loyal community before successfully exiting the project.

Pop Wash is a next-generation car wash concept redefining the category through design, branding and operational standardization. Built as a scalable platform, it transforms traditional car wash facilities into contemporary, visually distinctive and performance-driven locations under one unified brand.

As investor and communication developer, I contribute to the strategic positioning of the project, overseeing brand identity, visual language and growth narrative. My focus is on elevating Pop Wash beyond a functional service into a recognizable lifestyle-driven brand, combining operational efficiency with strong aesthetic direction and market visibility.